Have you ever seen the commercial for Hidden Valley Ranch salad dressing where everyone is at a county fair?

The marketing of the salad dressing in this commercial is brilliant.

Every single person is smiling, the sun is shining, and EVERYONE is enjoying the dressing in a very county fair kind of way.

There is a cauliflower machine instead of a popcorn machine, a salad eating contest instead of a pie-eating contest.  People share zucchini slices instead of nachos and in every scenario, the food looks fantastic and the users of the dressing are ecstatic.  The commercial gives you, the consumer, an exciting way of seeing this product for the first time in a very different way.

This wonderful marketing by Hidden Valley is backed up with a fantastic reputation, shelves in grocery stores that are stocked beautifully, concise, colorful packaging, ideas and inspirations for using their product and then delivery of a remarkable, true to promise product!  No stone unturned.  No detail lost.

Being truly successful with your companies marketing is to realize that great customer service is the sum total of all your marketing efforts.  Customer service is the most concentrated, seen and judged area of all your marketing, but oh so challenging to execute efficiently and effectively.

Exceptional customer service does not begin at that most important face to face encounter with your customer or client.  It begins with each associate knowing and internalizing what your business is all about.

Like the Hidden Valley commercial, are you delivering on what’s advertised?  Are you meeting expectations?  Does what the customer experiences align with your advertised message?

Many companies advertise quality, low price products.  But a moment of truth always occurs upon startup.  Did the product meet expectations?  Did the company support the product when services were required?  How were you “the customer” treated after the sale?

These are questions Dine Company asks every day to help us encapsulate our promise to consistently deliver exceptional service and provide the highest quality products all at wholesale prices.

Great customer service is always true to promise and delivers on its message.

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