We had you at Hello!

Isn’t it amazing in this day in age, when everything has become automated, that we actually stammer our words when a human being answers the telephone at any corporation or place of business we call.  Oh my gosh, I think a human just answered this phone.  I was ready to push a button.  What do I do?  What will I say?

We are so used to speeding through the prompts, press 1 for customer service, press 2 for parts.  We blatantly ignore the plea for us to “listen to the selections carefully for the menu has changed”.  We would rather end up in the “wrong” department, only to be disconnected while on hold, than to listen to ANOTHER recording.  The voices have become scarily realistic.  Sometimes it seems as though we really ARE talking to a human only to be embarrassed by their non-response to our question, “How are you today?”

Thousands of phone systems no longer recognize the constant, insistent pushing of 0 for the SOS call that it is.  Instead of being transferred to a human, who could answer our question in two seconds or less, we are forced to drill down our inquiries with pinpoint accuracy, only to be transferred to another answering machine at the very end of the “conversation”.

We have an acquaintance who tells the story of a friend who actually overpaid a mistake on their cell phone bill as opposed to wrangling with his cell phone carriers answering system.

The flip side of this could be that sometimes we welcome the automation.  We are busy multi tasking, we really only need to check the ship date or the balance due.  Human interaction would actually slow things down.

Where can businesses find the balance?

Do you need a human voice to begin the relationship?   Can you let ANY opportunity pass where human interaction would have made all the difference?

A real live person answers the phone here at Dine Company. All the time.  Everyday.   90% of the time it is Karen.  She has many other duties, but somehow she gets most of the phone calls.  She answers the phone so professionally, so invitingly, so warmly and with such enthusiasm that people who talk to her about picking up an order or listen as she gives them directions to the store arrive here wanting to say hi to her. Karen deals with many repeat orders for our customers by phone.  Many of these clients receive their products through our delivery services and never make it in to our showroom, but if they do; they always want to know if we are Karen, they want to meet her.

So think about this.  A good first impression often makes a very favorable lasting impression.  Some of our clients form their opinion about us based initially and solely on the way we answer and react to their call.  Our customer service team welcomes your call; we’re up for the challenge.  We invite you to experience the difference our people make.

Marketing your Customer Service

Have you ever seen the commercial for Hidden Valley Ranch salad dressing where everyone is at a county fair?

The marketing of the salad dressing in this commercial is brilliant.

Every single person is smiling, the sun is shining, and EVERYONE is enjoying the dressing in a very county fair kind of way.

There is a cauliflower machine instead of a popcorn machine, a salad eating contest instead of a pie eating contest.  People share zucchini slices instead of nachos and in every scenario, the food looks fantastic and the users of the dressing are ecstatic.  The commercial gives you, the consumer, an exciting way of seeing this product for the first time in a very different way.

This wonderful marketing by Hidden Valley is backed up with a fantastic reputation, shelves in grocery stores that are stocked beautifully, concise, colorful packaging, ideas and inspirations for using their product and then delivery of a remarkable, true to promise product!  No stone unturned.  No detail lost.

Being truly successful with your companies marketing is to realize that great customer service is the sum total of all your marketing efforts.  Customer service is the most concentrated, seen and judged area of all your marketing, but oh so challenging to execute efficiently and effectively.

Exceptional customer service does not begin at that most important face to face encounter with your customer or client.  It begins with each associate knowing and internalizing what your business is all about.

Like the Hidden Valley commercial, are you delivering on what’s advertised?  Are you meeting expectations?  Does what the customer experiences align with your advertised message?

Many companies advertise quality, low price products.  But a moment of truth always occurs upon start up.  Did the product meet expectations?  Did the company support the product when services were required?  How were you “the customer” treated after the sale?

These are questions Dine Company asks everyday to help us encapsulate our promise to consistently deliver exceptional service and provide the highest quality products all at wholesale prices.

Great customer service is always true to promise and delivers on its message.

Dine Company’s Do’s & Dont’s for a Dreamy Derby

These last two weeks have absolutely flown by. It seems like just yesterday when Thunder filled the sky with an awesome fireworks display.  Thunder over Louisville, with its untold number of people attending, is the official kick-off event for the Kentucky Derby Festival and just the tip of the iceberg for the food service operators in our area.

What follows Thunder in our town can only be described as organized chaos.  There is very precise orchestration and strategic planning for this massive event and it all seems to happen at once.  Two minutes of horse racing is the result of 12 months of crucial planning and execution.   As a major supplier to the food service operators in our region, Dine Company gets it done for our clients this time of year…year after year after year.

Dine Company’s delivery vans are all over this city dropping off entire van loads of plates, silverware, glasses, you name it.  The big trucks are dropping off equipment, installing equipment and hauling off the old equipment to boot.  Each morning our trucks are loaded with the needs and dreams of our clients.  We drop their orders off neatly, efficiently and complete.  We install the equipment they need NOW and we service the equipment they already have to make sure it’s operating at optimum efficiency.  We even installed a complete restaurant in these pre-Derby weeks.  A whole restaurant!

Preparation is the key element to this whole thing…you have to know what you are in for, you have to look at the big picture and you have to glean from past experiences to make it all work together…  Try not to make the same mistake….if you run short on oyster dishes EVERY Derby, contact us and order them early.  If your Chef ALWAYS surprises you with the way he has been rigging a certain piece of equipment to work, but it definitely can’t handle Derby volume, call us for an upgrade or replacement piece. Take notes and then save your notes from Derby Week.  Compare and contrast.  Track the weather.  Track ticket times.  Review last year’s reservation book.  Look back to see how your “special” sold.   All these “little” things will help us work together as a team to have the next best Derby ever.  These little things help you build a game plan to help facilitate the “big picture” plan.

Luck has everything to do with the horse race, but absolutely nothing to do with executing your game plan during crunch time!

This isn’t Dine Company’s first rodeo, and definitely not our first Derby!

WIN at your PLACE by putting on a SHOW

Kentucky Derby

Kentucky Derby

Our city is in the midst of preparing for one of the greatest sporting spectacles in the world:  the 138th Running of The Kentucky Derby. In 1990, our city began kicking off the official Derby Celebration with the first Thunder over Louisville.  This event draws hundreds of thousands of people to downtown Louisville for a day long celebration in anticipation of Derby.  The day ends with a spectacular fireworks show which has evolved into the largest fireworks show in North America.

Many of our clients earmark Thunder Day as the beginning of a VERY busy 2 weeks.  There are non-stop events, literally every moment in the weeks leading up to Derby.  Black tie events, balls, brunches, fundraisers, farm feasts, dinners, dances, orchestra events, Oaks Day, The Pegasus Parade, potlucks, picnics, and everything in between.  This maddening schedule of events is the standard for our clients for two solid weeks!

Dine Company is centrally located in Louisville, Kentucky and literally minutes from Churchill Downs, the historic track where The Kentucky Derby is ran.  Our clients rely on us to be there for them during this humongous event.

Our experience tells us we have many different types of clients.  Some prepare for months for the onslaught; others wait until the last minute.  Because we have been in business for 30 years, we understand the climate and the many considerations of our clients.

Repairs and replacement of restaurant equipment are in high demand this time of year.  Because our building also houses our service department, we are able to provide a day or LESS turn around time on diagnostics and repairs.  Our showroom is steps away from the service department.  Here our clients can buy a brand new piece of equipment or perhaps find what they need in our used restaurant equipment section.

Refrigeration is king during Derby Season as our clients are ordering massive amounts of perishable goods.  Dine Company has a huge array of refrigeration in all shapes and sizes, new and used.

Forecasting our clients’ needs as well as our entire region’s needs has helped to propel Dine Company into being the main supplier of goods and services for the vast majority of food service operators in Louisville and beyond.

By building a trustworthy relationship and delivering on our commitment to excellence, we are consistently in the winner’s circle with our clients.

Dive in with Dine Company

Dine Company is so excited to begin this blogumentary.  Join us as we explore what’s happening in the foodservice industry.

Based on the activities of our clients and the hustle and bustle of the restaurant scene here in Louisville, KY, we find ourselves asking, “what recession?”

The foodservice industry in our region is moving right along, some clients are operating at breakneck speed.  It is so awesome to be such an integral component of the movement and energy in our industry.

Dine offers a huge variety of opportunities and services.  Our blog will take a look inside what makes our clients and our industry tick.

We look forward to sharing the wealth of our expertise with our readers.  We’ll  learn alot from each other.  For starters: dinecompany.com.